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Book
Title
Building an information strategy for scanner data : a conference summary / prepared by Bruce Weinberg.
Publication Info.
Cambridge, Mass. : Marketing Science Institute, [1989]
©1989
Item Status
Location
Call No.
Status
OPAC Message
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Gift Note
Moore Stacks
TK7895.O6 B95 1989
Available
---
Description
32 pages ; 28 cm.
Series
Report ; no. 89-121
Report (Marketing Science Institute) ; no. 89-121.
Note
Marketing Science Institute Conference, September 21-22, 1989, Cambridge, Massachusetts.
Subject
Optical scanners.
Optical scanners.
Marketing research.
Marketing research.
Added Author
Weinberg, Bruce.
Marketing Science Institute.
Marketing Science Institute. Conference (1989 : Cambridge, Mass.)
ISBN
$3.00 (pbk.)
