| Description |
xii, 457 pages : illustrations ; 24 cm. |
| Series |
California studies in food and culture ; 3
|
|
California studies in food and culture ; 3.
|
| Bibliography |
Includes bibliographical references (pages 387-438) and index. |
| Contents |
Introduction: the food industry and "eat more". Undermining dietary advice. From "eat more" to "eat less," 1900-1990 -- Politics versus science: opposing the food pyramid, 1991-1992 -- "Deconstructing" dietary advice -- Working the system. Influencing government: food lobbies and lobbyists -- Co-opting nutrition professionals -- Winning friends, disarming critics -- Playing hardball: legal and not -- Exploiting kids, corrupting schools. Starting early: underage consumers -- Pushing soft drinks: "pouring rights" -- Deregulating dietary supplements. Science versus supplements:"a gulf of mutual incomprehension" -- Making health claims legal: the supplement industry's war with the FDA -- Deregulation and its consequences -- Inventing techno-foods. Go forth and fortify -- Beyond fortification: making foods functional -- Selling the ultimate techno-food: olestra. |
| Subject |
Nutrition policy -- United States.
|
|
Nutrition policy. |
|
United States. |
|
Food -- Marketing -- Moral and ethical aspects -- United States.
|
|
Food -- Marketing. |
|
Food industry and trade -- United States.
|
|
Food industry and trade. |
| ISBN |
0520224655 cloth alkaline paper |
|
