LEADER 00000cam a2200757Ii 4500 
001    on1081173484 
003    OCoLC 
005    20200717185431.6 
006    m     o  d         
007    cr cnu|||unuuu 
008    190108s2019    enk     ob    001 0 eng d 
015    GBB8K4974|2bnb 
016 7  019117913|2Uk 
020    9781787568150|q(electronic book) 
020    1787568156|q(electronic book) 
020    9781787568174|q(electronic book) 
020    1787568172|q(electronic book) 
020    |z1787568164 
020    |z9781787568167 
035    (OCoLC)1081173484 
037    AF6D2A86-E138-4164-AD1F-473C7B733F75|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    N$T|beng|erda|epn|cN$T|dN$T|dYDX|dEBLCP|dOCLCF|dTEFOD|dUAB
       |dUKMGB|dMERUC|dU3G|dUKAHL|dBRX|dOCLCQ|dSFB|dOCLCQ 
043    n-us--- 
049    RIDW 
050  4 TX945.5.M3 
072  7 BUS|x070000|2bisacsh 
082 04 338.7/616479573|222 
090    TX945.5.M3 
100 1  Langert, Bob,|0https://id.loc.gov/authorities/names/
       no2019040750|eauthor. 
245 10 Battle to do good :|binside McDonalds sustainability 
       journey /|cby Bob Langert. 
250    First edition. 
264  1 Bingley, UK :|bEmerald,|c2019. 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 0  Cover; THE BATTLE TO DO GOOD; THE BATTLE TO DO GOOD: 
       Inside McDonald's Sustainability Journey; Copyright; 
       Contents; List of Figures; About the Author; 
       Acknowledgments; Introduction: From Defense to Offense; 
       Taking on the Fuzziness of Sustainability; The Origins of 
       Societal Clashes; Leading Change; Hard Knock Nuggets; 1. 
       The Battle Against Waste: McDonald's First Societal Clash;
       Trash and a Clamshell; Saving the Polystyrene Foam 
       Clamshell; The Wolf in the Hen House; The Tree Huggers 
       Arrive; What Is the Right Thing to Do?; No Beige 
       Solutions; Postscript: Shedding 300 Million Pounds 
505 8  How to Establish PartnershipsHow to Choose a Partner; 2. 
       The Battle for Farm Animals: How Animal Welfare Is 
       Transformed; The Dying Pig in the Aisle; The World's 
       Biggest PR Disaster Spurs Change; A Rumpled Activist, a 
       Big-Time Lawyer, and an Autistic Animal Scientist Change 
       Animal Agriculture History; Temple Grandin Woos McDonald's
       Suppliers; The Three Ps: Passion, Patience, and 
       Persistence; 3. The Battle of Extremism: McCruelty: Meat 
       Is Murder; How to Develop a Counterstrategy?; Develop a 
       Set of Principles; Establish a Blue-Ribbon Panel; Public 
       Relations Piñata; Does PETA Deserve Some Credit? 
505 8  Ideas to Neutralize the Extremist4. The Battle to Be 
       Proactive: Happy Meal Toys and the Ups and Downs of 
       Anticipatory Issues Management; The AIM Evangelist Meets 
       the Global Safety Officer; The Limits of AIM; Getting 
       Ahead of Issues; 5. The Battle of the Waistline and Brand 
       Health: The Obesity Dilemma and a Healthier Happy Meal; 
       There's a Hole in the Roof; An Avalanche Hits the Happy 
       Meal; The Unhappy Meal: From the Edge of a Cliff to 
       Society Friendly; The Death and Resurrection of Brand 
       Trust; Brand and Business Inextricably Linked 
505 8  6. The Battle for a Sustainable Supply Chain: From Silence
       to Sustainable Fish, Less Polluting Hogs, and Better Lives
       for Tomato PickersGetting Beyond Ragtag Corporate 
       Responsibility; The Next Step: The Natural Step; Karl-
       Henrik Robért and the Four System Conditions; The Fourth 
       Element of Supply Chain Introduced to Chilling Silence; 
       Can We Make the Filet-O-Fish Sustainable?; Converting a 
       Hog Supplier From Bad to Good; The Houdini of 
       Sustainability; Hearing From the Voice of God; The Power 
       of the Slippery Slope; The Tough CIW Leader; Another Truth
       Tour 
505 8  Mixed Progress With the Fourth Element of 
       SustainabilityManaging a Sustainable Supply Chain; 7. The 
       Battle for Values: Can You Etch Them in Stone?; Squabbling
       Over the Importance of Values; Revealing McDonald's 
       Values; Integrating Our Values; Keeping Values Alive; 8. 
       The Battle Goes to the Board Room: A Shareholder Proposal 
       Makes a Difference; Shareholders Focus on Pesticides; 
       Shareholders Make Demands; Seeking Compromise Is Good; 
       Lessons for Engaging With Investors-and for Investors to 
       Engage With Companies; 9. The Battle for the Amazon 
       Rainforest: How Greenpeace Chickens Changed McDonald's 
520    In The Battle to Do Good, former McDonald's Executive Bob 
       Langert takes readers on a behind-the-scenes tour of the 
       restaurant giant's decades-long battle to do good, 
       tackling tricky societal issues all while feeding 70 
       million people a day while attending to the bottom line. 
588    Online resource; title from PDF title page (EBSCO, viewed 
       January 10, 2019). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
610 20 McDonald's Corporation.|0https://id.loc.gov/authorities/
       names/n50000582 
610 27 McDonald's Corporation.|2fast|0https://id.worldcat.org/
       fast/510214 
650  0 Fast food restaurants|zUnited States|0https://id.loc.gov/
       authorities/subjects/sh2008120291|xManagement.|0https://
       id.loc.gov/authorities/subjects/sh2002007911 
650  0 Social responsibility of business.|0https://id.loc.gov/
       authorities/subjects/sh90005735 
650  0 Sustainable development.|0https://id.loc.gov/authorities/
       subjects/sh92005743 
650  7 Fast food restaurants.|2fast|0https://id.worldcat.org/fast
       /921665 
650  7 Management.|2fast|0https://id.worldcat.org/fast/1007141 
650  7 Social responsibility of business.|2fast|0https://
       id.worldcat.org/fast/1122851 
650  7 Sustainable development.|2fast|0https://id.worldcat.org/
       fast/1139731 
651  7 United States.|2fast|0https://id.worldcat.org/fast/1204155
655  4 Electronic books. 
776 08 |iPrint version:|aLANGERT, BOB.|tBATTLE TO DO GOOD.
       |d[Place of publication not identified], EMERALD Group 
       PUBL, 2019|z1787568164|w(OCoLC)1048940746 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1865283|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948 00 |d20200727|cEBSCO|tEBSCOebooksacademic NEW June-July 17 
       7032|lridw 
994    92|bRID