| Description |
1 online resource (208 pages) : illustrations |
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text file |
| Note |
Date of publication from p. [2]. |
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Includes index. |
| Contents |
""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION""; ""THE LETTER""; ""1 Using letter as form""; ""2 Using counter spaces as form""; ""3 Letterform details""; ""4 Emotional content implied by the text""; ""5 Historical connotation""; ""6 Considering the medium""; ""7 Honoring dignity""; ""8 The handmade solution""; ""9 Being expressive""; ""10 Staying neutral""; ""11 Considering background contrast""; ""12 Emphasis using weight""; ""13 Emphasis using contrasting weights""; ""14 Emphasis using size""; ""15 Emphasis using contrasting sizes""; ""16 Proper smart quotes"" |
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""17 The hyphen, the en dash, and the em dash""""18 High contrast in reverse""; ""19 Extreme scaling""; ""20 Heavy flourishes""; ""21 Thinking like a typesetter""; ""22 Using display versions""; ""23 Using numbers""; ""24 Dingbats and pictograms""; ""25 Theory of Relativity I""; ""THE WORD""; ""26 A “bad� typeface?""; ""27 Typographic abominations""; ""28 Hierarchy using position""; ""29 Hierarchy using size""; ""30 Hierarchy using weight""; ""31 Hierarchy using color""; ""32 Hierarchy using contrast""; ""33 Hierarchy using orientation""; ""34 Hierarchy using special effects"" |
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""35 To kern or not to kern""""36 Type as image""; ""37 Three-dimensional type""; ""38 Repetition""; ""39 Deconstructed type""; ""40 Vertical stacking""; ""41 See the shape""; ""42 Using cases""; ""43 The rule of three typefaces""; ""44 Mixing many typefaces""; ""45 Mixing type using contrast, weight, or color""; ""46 Mixing typefaces using historical compatibility""; ""47 Familiarity breeds legibility""; ""48 Properly weighted small caps and fractions""; ""49 Using the right type""; ""50 Theory of Relativity II""; ""THE PARAGRAPH""; ""51 Invisible typography"" |
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""52 Highly evident typography""""53 Less is more""; ""54 More is more""; ""55 Letter spacing and word spacing""; ""56 Hyphenation and justification""; ""57 Tracking guidelines""; ""58 The “color� of the text type""; ""59 Considering typographic mass""; ""60 Pattern, gradation, and texture""; ""61 Basic leading principles""; ""62 Optimum line lengths""; ""63 Increasing leading""; ""64 Tightly stacked lines""; ""65 Indicating paragraphs""; ""66 Initial caps and drop caps""; ""67 Opening paragraphs""; ""68 Orphans and widows""; ""69 “Rivers� of space""; ""70 Eschew decorative type"" |
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""71 Celebrate decorative type""""72 Text overlapping images""; ""73 Text overlapping text""; ""74 The text block effect""; ""75 Theory of Relativity III""; ""THE PAGE""; ""76 Legibility, legibility, legibility""; ""77 Legibility taking a back seat""; ""78 Limiting typefaces""; ""79 One type family""; ""80 Six necessary typefaces""; ""81 A need for every typeface""; ""82 Text typefaces versus display typefaces""; ""83 Organized entry points""; ""84 Systematizing hierarchy""; ""85 Using justified type""; ""86 Using flush-left, rag-right type"" |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Graphic design (Typography)
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Graphic design (Typography) |
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Type and type-founding.
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Type and type-founding. |
| Genre/Form |
Electronic books.
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Electronic books.
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| Added Title |
100 design principles for working with type |
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One hundred design principles for working with type |
| Other Form: |
Print version: Saltz, Ina. Typography essentials. Beverly, Mass. : Rockport Publishers, ©2009 9781592535231 (DLC) 2009001540 (OCoLC)255890548 |
| ISBN |
9781616736217 (electronic book) |
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1616736216 (electronic book) |
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9781592535231 |
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1592535232 |
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