| Description |
1 online resource (256 pages) : color illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
""Cover""; ""Title""; ""DedicatIon""; ""Contents""; ""Preface: Reflections on Electronic Media""; ""Introduction: Twelve Fundamentals""; ""1. Know the Material""; ""2. Know the Audience""; ""3. Understand the Scope""; ""4. Understand the Final Production""; ""5. The Fold""; ""6. Adaptability""; ""7. Rough It Out""; ""8. It�s All Type and Image""; ""9. Use a Grid""; ""10. Contrast, Contrast, Contrast""; ""11. Interface Unity""; ""12. Interface Variety""; ""Chapter 1: The Digital Realm""; ""The Online Experience""; ""Users""; ""Interactivity""; ""Navigation and Metaphors"" |
|
""Chapter 2: Managing the Design""""Team Roles""; ""The Design Process""; ""Structure and Sequence""; ""Concept and Testing""; ""Chapter 3: Format + Layout""; ""The Format""; ""Composition Basics""; ""Composition Tools""; ""Visual Relationships and Contrasts""; ""Dynamics""; ""Chapter 4: Typography""; ""Type Primer""; ""Permutations and Sizes""; ""Designing with Type""; ""Nuances""; ""Chapter 5: Color + Pattern""; ""Seeing and Making Color""; ""Working with Color""; ""Texture and Pattern""; ""Visual Properties""; ""Chapter 6: Image + Illustration""; ""Image Modality""; ""Imagined Worlds"" |
|
""The Language of Images""""Pushing Boundaries""; ""Chapter 7: The Online Brand""; ""Brand Basics""; ""Look and Feel""; ""Engagement""; ""Appendixes""; ""Glossary""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""J""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Bibliography""; ""Contributors""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""J""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""X"" |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Graphic design (Typography)
|
|
Graphic design (Typography) |
|
Information display systems.
|
|
Information display systems. |
| Genre/Form |
Electronic books.
|
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Electronic books.
|
| Added Title |
How to apply visual design principles to engage users on desktop, tablet, and mobile websites |
| Other Form: |
Print version: Tselentis, Jason. Graphic designer's electronic-media manual. Beverly, MA : Rockport Publishers, ©2012 9781592537785 (DLC) 2011043772 (OCoLC)749856544 |
| ISBN |
9781610584012 (electronic book) |
|
1610584015 (electronic book) |
|
9781592537785 |
|
1592537782 |
|
