LEADER 00000nam a2200601Ii 4500 
001    on1249550783 
003    OCoLC 
005    20210507125414.3 
006    m     o  d         
007    cr cnu---unuuu 
008    210504s2021    ne      ob    001 0 eng d 
020    9789048544400|q(electronic book) 
020    9048544408|q(electronic book) 
020    |z9789463723916 
020    |z9463723919 
035    (OCoLC)1249550783 
037    22573/ctv1m7xt21|bJSTOR 
040    JSTOR|beng|erda|epn|cJSTOR|dOCLCO 
049    RIDW 
050  4 Z285.6 
082 04 070.52|223 
090    Z285.6 
245 00 Branding books across the ages :|bstrategies and key 
       concepts in literary branding /|cedited by Helleke van den
       Braber, Jeroen Dera, Jos Joosten and Maarten Steenmeijer. 
264  1 Amsterdam :|bAmsterdam University Press,|c[2021] 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
520 8  As marketing specialists know all too well, our experience
       of products is prefigured by brands: trademarks that 
       identify a product and differentiate it from its 
       competitors. This process of branding has hitherto gained 
       little academic discussion in the field of literary 
       studies. Literary authors and the texts they produce, 
       though, are constantly 'branded': from the early modern 
       period onwards, they have been both the object and the 
       initiator of a complex marketing process. This book 
       analyzes this branding process throughout the centuries, 
       focusing on the case of the Netherlands. To what extent is
       our experience of Dutch literature prefigured by brands, 
       and what role does branding play when introducing European
       authors in the Dutch literary field (or vice versa)? By 
       answering these questions, the volume seeks to show how 
       literary scholars can account for the phenomenon of 
       branding. 
588 0  Print version record. 
590    JSTOR|bBooks at JSTOR Open Access 
650  0 Books|xMarketing|0https://id.loc.gov/authorities/subjects/
       sh2009117403|xHistory.|0https://id.loc.gov/authorities/
       subjects/sh99005024 
650  0 Branding (Marketing)|0https://id.loc.gov/authorities/
       subjects/sh2007006470|xHistory.|0https://id.loc.gov/
       authorities/subjects/sh99005024 
650  0 Publishers and publishing|0https://id.loc.gov/authorities/
       subjects/sh85108871|xHistory.|0https://id.loc.gov/
       authorities/subjects/sh99005024 
650  7 Books|xMarketing.|2fast|0https://id.worldcat.org/fast/
       836426 
650  7 History.|2fast|0https://id.worldcat.org/fast/958235 
650  7 Branding (Marketing)|2fast|0https://id.worldcat.org/fast/
       1743755 
650  7 Publishers and publishing.|2fast|0https://id.worldcat.org/
       fast/1083463 
655  4 Electronic books. 
700 1  Braber, Helleke van den,|d1970-|0https://id.loc.gov/
       authorities/names/n2002047587|eeditor. 
700 1  Dera, Jeroen,|0https://id.loc.gov/authorities/names/
       no2017093862|eeditor. 
700 1  Joosten, Jos,|0https://id.loc.gov/authorities/names/
       n95038500|eeditor. 
700 1  Steenmeijer, Maarten,|0https://id.loc.gov/authorities/
       names/n88650899|eeditor. 
776 08 |iPrint version:|tBranding books across the ages. 
       Strategies and key concepts in literary branding.
       |dAmsterdam : Amsterdam University Press 2021
       |z9789463723916|w(OCoLC)1225907982 
856 40 |uhttps://www.jstor.org/stable/10.2307/j.ctv1m8d6qv
       |zOnline ebook. Open Access via JSTOR. 
901    MARCIVE 20231220 
948    |d20210713|cJSTOR|tJSTOROpenAccess 218 April30-July9|lridw
994    92|bRID