| Description |
1 online resource (viii, 128 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
A LITA guide
|
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LITA guides.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success. |
| Summary |
Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseachers. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Library Web sites -- Design.
|
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Library Web sites -- Design. |
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Library Web sites. |
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Library Web sites -- Statistical methods.
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Statistics. |
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Web search engines.
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Web search engines. |
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Electronic information resources -- Management.
|
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Electronic information resources. |
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Management. |
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Digital libraries.
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Digital libraries. |
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Institutional repositories.
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Institutional repositories. |
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Libraries and the Internet.
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Libraries and the Internet. |
| Genre/Form |
Electronic books.
|
| Added Author |
OBrien, Patrick S., 1963-
|
| Other Form: |
Print version: Arlitsch, Kenning. Improving the visibility and use of digital repositories through SEO. Chicago : ALA TechSource, an imprint of the American Library Association, 2013 9781555709068 (DLC) 2012049197 (OCoLC)823014110 |
| ISBN |
9781555709242 (electronic book) |
|
1555709249 (electronic book) |
|
9781555709068 |
|
1555709060 |
|
