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Bestseller
BestsellerE-book
Author Farney, Tabatha, author.

Title Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.

Publication Info. Chicago : ALA TechSource, an imprint of the American Library Association, 2013.

Item Status

Description 1 online resource (x, 224 pages) : illustrations.
Physical Medium polychrome
Description text file
Series Lita guide
LITA guides.
Bibliography Includes bibliographical references and index.
Contents Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms and concepts -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
Summary Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Library Web sites -- Management.
Library Web sites.
Management.
Library Web sites -- Statistical methods.
Statistics.
Web usage mining.
Web usage mining.
Library statistics.
Library statistics.
Statistics as Topic -- methods.
Computer Communication Networks -- statistics & numerical data.
Information Systems -- statistics & numerical data.
Data Interpretation, Statistical.
Genre/Form Electronic books.
Added Author McHale, Nina, author.
Library and Information Technology Association (U.S.)
Other Form: Print version: Farney, Tabatha. Web analytics strategies for information professionals 9781555708979 (DLC) 2012044515 (OCoLC)823014044
ISBN 9781555709549 (electronic book)
1555709540 (electronic book)
9781555709556 (electronic book)
1555709559 (electronic book)
9781555708979
1555708978
9781555709563
1555709567