| Description |
1 online resource (xvi, 294 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2011 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Libraries -- Marketing.
|
|
Libraries -- Marketing. |
|
Libraries -- Public relations.
|
|
Libraries -- Public relations. |
|
Libraries. |
|
Advertising as a Topic. |
|
Marketing. |
|
Public Relations. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Dempsey, Kathy, 1965- Accidental library marketer. Medford, N.J. : Information Today, ©2009 9781573873680 (DLC) 2009018911 (OCoLC)317471970 |
| ISBN |
9781573879194 (electronic book) |
|
1573879193 (electronic book) |
|
9781573878043 (electronic book) |
|
1573878049 (electronic book) |
|
9781573873680 |
|
1573873683 |
|
