Title Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Description	1 online resource (xiii, 124 pages) : illustrations
Physical Medium	polychrome
Description	text file
Note	Includes index.
Contents	Defining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Libraries -- Marketing.
	Libraries -- Marketing.
	Branding (Marketing)
	Branding (Marketing)
Genre/Form	Electronic books.
Other Form:	Print version: Doucett, Elisabeth. Creating your library brand. Chicago : American Library Association, 2008 9780838909621 0838909620 (DLC) 2008000983 (OCoLC)190860097
ISBN	9781441619051 (electronic book)
	1441619054 (electronic book)