Title Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Publication Info.

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook

Item Status

Description	1 online resource (xi, 140 pages) : illustrations
Physical Medium	polychrome
Description	text file
Contents	Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Summary	Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Bibliography	Includes bibliographical references and index.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Libraries -- Marketing.
	Libraries -- Marketing.
	Libraries -- Public relations.
	Libraries -- Public relations.
Genre/Form	Electronic books.
	Electronic books.
Added Author	Evangeliste, Mary.
	Silberman, Jonathan, 1982-
Other Form:	Print version: Dowd, Nancy, 1956- Bite-sized marketing. Chicago : American Library Association, 2010 9780838910009 (DLC) 2009016829 (OCoLC)320696543
ISBN	9780838997345 (electronic book)
	0838997341 (electronic book)
	0838910009 (alkaline paper)
	9780838910009 (alkaline paper)