| Description |
1 online resource (424 pages). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
IFLA Publications ; v. 159
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IFLA publications.
|
| Contents |
Preface; Section 1 Marketing concepts; Marketing Library and Information Services: Connecting from Past to the Future; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing; Gaining Customer Loyalty: the Ultimate in Marketing; Branding Libraries: the Challenges and Opportunities; Section 2 Excellence in Marketing; Excellence in Marketing: 2002-2012; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way; Internet Marketing: the Silver Bullet for Web 2.0?; Web-based Marketing. |
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Have You Done Your Homework? Five Years on of a Campaign Life-CycleBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign; Story Tubes Contest: Marketing Libraries in the Digital Age; Happy Days for Welsh Libraries; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience; Section 3 Marketing in Different Countries and Libraries; Messaouda Boutaba and Nadia Temmar (Algeria); Marketing in Algerian libraries: an Overview. |
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Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department ExpertiseManagement and Marketing: an Insight to Developments in German Libraries; Library and Information Services Marketing in Pakistan: a Profil; Relationship Marketing in Brazilian University Libraries; Creating Value for Users of University Libraries: Brazilian View; Being a Library and Being Visible in the Community Today; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences. |
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Marketing as an Access Tool for Public Archives: Guidelines for its Application in LibrariesReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal; Section 4 E-marketing; E-marketing for Libraries; Digital Marketing Tools Applied to the IE Library; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations; Marketing Strategy to Monitor Library Websites' Functional Performance; Section 5 LIS marketing literature: a global outlook. |
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Literature on Marketing of Library and Information Services: an Analysis Based on Google ScholarMarketing Library and Information Services: a Bibliometric Study of IFLA publications; Towards the Global Library: Applying Agenda 21 to Library Marketing. |
| Summary |
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. |
| Bibliography |
Includes bibliographical references. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Libraries -- Marketing.
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Libraries -- Marketing. |
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Information services -- Marketing.
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Information services -- Marketing. |
| Genre/Form |
Electronic books.
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| Added Author |
Massisimo, Angels.
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Koontz, Christie.
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| Other Form: |
Print version: Gupta, Dinesh K. Marketing Library and Information Services II : A Global Outlook. Berlin : De Gruyter, ©2013 9783110280869 |
| ISBN |
9783110281040 (electronic book) |
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311028104X (electronic book) |
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9783110280869 (alkaline paper) |
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3110280868 (alkaline paper) |
|
