| Description |
xv, 171 pages : illustrations ; 23 cm |
|
Public relations language |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Summary |
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. |
| Subject |
Academic libraries -- Marketing.
|
|
Academic libraries -- Marketing. |
|
Academic libraries. |
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Academic libraries -- Public relations.
|
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Libraries and students.
|
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Libraries and students. |
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Advertising -- Libraries.
|
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Advertising -- Libraries. |
| ISBN |
9780838909843 alkaline paper |
|
0838909841 alkaline paper |
|
