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Bestseller
BestsellerE-book
Author Mathews, Brian (Brian Scott)

Title Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

Publication Info. Chicago : American Library Association, 2009.
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Description 1 online resource (xv, 171 pages) : illustrations
Public relations language
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Contents Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Summary In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Academic libraries -- Marketing.
Academic libraries -- Marketing.
Academic libraries.
Academic libraries -- Public relations.
Libraries and students.
Libraries and students.
Advertising -- Libraries.
Advertising -- Libraries.
Libraries.
Public Relations.
Marketing.
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: Mathews, Brian (Brian Scott). Marketing today's academic library. Chicago : American Library Association, 2009 9780838909843 0838909841 (DLC) 2008047408 (OCoLC)272665315
ISBN 9780838997154 (electronic book)
0838997155 (electronic book)
9780838991541 (electronic book)
0838991548 (electronic book)
9780838991558 (electronic book)
0838991556 (electronic book)
0838909841 (alkaline paper)
9780838909843

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