| Description |
1 online resource (xvi, 154 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 123-146) and index. |
| Contents |
The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. |
| Summary |
Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Libraries -- Public relations.
|
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Libraries -- Public relations. |
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Libraries -- Marketing.
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Libraries -- Marketing. |
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Advertising -- Libraries.
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Advertising -- Libraries. |
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Public services (Libraries)
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Public services (Libraries) |
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Libraries. |
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Librarians. |
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Library Services. |
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Public Relations. |
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Marketing. |
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Consumer Behavior. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Siess, Judith A. Visible librarian. Chicago : American Library Association, 2003 0838908489 (DLC) 2003001922 (OCoLC)51607268 |
| ISBN |
0838998763 (electronic book) |
|
9780838998762 (electronic book) |
|
9780838908488 (alkaline paper) |
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0838908489 (alkaline paper) |
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