| Description |
1 online resource (xviii, 234 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Why bookstores are so appealing -- Comparing libraries and bookstores -- Focusing on the bottom line -- Valuing customer service -- Identifying customer needs -- When the system crashes: using technology to enhance not defeat the library -- One library, one goal: establishing clear priorities -- What's all this about ambience? -- The art of display -- Finding their way: the importance of signage -- Marketing our wares -- Creating promotional materials -- Serving the library's e-patrons -- Generating publicity for the library -- Food and drink in the library -- Finding the time and the money. |
| Summary |
Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Public services (Libraries)
|
|
Public services (Libraries) |
|
Libraries -- Space utilization -- Social aspects.
|
|
Libraries -- Space utilization. |
|
Social aspects. |
|
Libraries -- Marketing.
|
|
Libraries -- Marketing. |
|
Libraries -- Public relations.
|
|
Libraries -- Public relations. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Woodward, Jeannette A. Creating the customer-driven library. Chicago : American Library Association, 2005 0838908888 (DLC) 2004018840 (OCoLC)56319857 |
| ISBN |
083899895X (electronic book) |
|
9780838998953 (electronic book) |
|
0838998097 (electronic book ; Adobe Reader) |
|
9780838998090 (electronic book ; Adobe Reader) |
|
0838908888 (paperback) |
|
9780838908884 (paperback) |
|
