Rider University Library / All Locations

6

Advertising characters -- See Also Character merchandising

Here are entered works on a tool used by companies to trigger a desired response among consumers to purchase a particular product based on the fictitious character associated with that product.

1

Advertising -- Children's paraphernalia. / https://id.loc.gov/authorities/subjects/sh85001107 : Pecora, Norma Odom.

1998

1

Advertising -- China. / https://id.loc.gov/authorities/subjects/sh85001086 https://id.loc.gov/authorities/names/n79091151-781 : Wang, Jing,

2008

1

Advertising Churches -- 2 Related Subjects

2

Advertising -- Cigarettes. / https://id.loc.gov/authorities/subjects/sh85001109 : Fritschler, A. Lee,

1975

1

Advertising -- Cigarettes -- Canada. / https://id.loc.gov/authorities/subjects/sh85001109 https://id.loc.gov/authorities/names/n79007233-781 : Cunningham, Rob.

1997

1

Advertising -- Cigarettes -- Developing countries. / https://id.loc.gov/authorities/subjects/sh85001109 https://id.loc.gov/authorities/subjects/sh85037341-781 : United States.

1990

1

Advertising -- Cigarettes -- Government policy -- United States.

2

Advertising -- Cigarettes -- Law and legislation -- Canada. / https://id.loc.gov/authorities/subjects/sh85001110 https://id.loc.gov/authorities/names/n79007233-781 : Cunningham, Rob.

1997

1

Advertising -- Cigarettes -- United States.

2

Advertising -- Cigarettes -- United States -- History -- 20th century. / https://id.loc.gov/authorities/subjects/sh85001109 https://id.loc.gov/authorities/names/n78095330-781 https://id.loc.gov/authorities/subjects/sh2002006165 : Pennock, Pamela E.

2007

1

Advertising, Classified -- 2 Related Subjects

2

Advertising, Classified. / https://id.loc.gov/authorities/subjects/sh85001178 : McDonald, Morton J. A.

1957

1

Advertising, Classified -- United States -- History. / https://id.loc.gov/authorities/subjects/sh85001178 https://id.loc.gov/authorities/names/n78095330-781 https://id.loc.gov/authorities/subjects/sh99005024 : Bader, Sara.

2005

1

Advertising clients -- See Advertisers

1

Advertising Clothing and dress -- See Also the narrower term Fashion shows

1

Advertising -- Clothing and dress -- History -- 20th century. / https://id.loc.gov/authorities/subjects/sh85001112 https://id.loc.gov/authorities/subjects/sh2002006165 : McEuen, Melissa A.,

2011

1

Advertising -- Clothing and dress -- Pictorial works. / https://id.loc.gov/authorities/subjects/sh85001112 https://id.loc.gov/authorities/subjects/sh99001272 : Schooling, Laura.

2007

1

Advertising, Color in -- See Color in advertising

1

Advertising, Comparison -- See Comparative advertising

1

Advertising -- Congresses.

2

Advertising, Consumer -- See Advertising

1

Advertising -- Consumer aspects.

2018

1

Advertising copy.

27

Advertising copy -- Evaluation. / https://id.loc.gov/authorities/subjects/sh85001198 https://id.loc.gov/authorities/subjects/sh00005674

2003

1

Advertising copy -- Great Britain -- History -- 18th century. / https://id.loc.gov/authorities/subjects/sh85001198 https://id.loc.gov/authorities/names/n79023147-781 https://id.loc.gov/authorities/subjects/sh2002006124 : Strachan, John

2007

1

Advertising copy -- Great Britain -- History -- 19th century. / https://id.loc.gov/authorities/subjects/sh85001198 https://id.loc.gov/authorities/names/n79023147-781 https://id.loc.gov/authorities/subjects/sh2002006167 : Strachan, John

2007

1

Advertising copy -- Handbooks, manuals, etc.

2

Advertising copy -- Interviews. / https://id.loc.gov/authorities/subjects/sh85001198 https://id.loc.gov/authorities/subjects/sh99001682

1965

1

Advertising copy -- Pictorial works.

2

Advertising copy -- United States -- 20th century -- Pictorial works.

2

Advertising, Corrective -- See Corrective advertising

1

Advertising -- Cosmetics. / https://id.loc.gov/authorities/subjects/sh85001116 : Rowsome, Frank.

1965

1

Advertising -- Cosmetics -- History -- 20th century. / https://id.loc.gov/authorities/subjects/sh85001116 https://id.loc.gov/authorities/subjects/sh2002006165 : McEuen, Melissa A.,

2011

1

Advertising -- Cosmetics -- Pictorial works. / https://id.loc.gov/authorities/subjects/sh85001116 https://id.loc.gov/authorities/subjects/sh99001272 : Schooling, Laura.

2007

1

Advertising -- Cost control -- Handbooks, manuals, etc. / https://id.loc.gov/authorities/subjects/sh85001086 https://id.loc.gov/authorities/subjects/sh99005354 https://id.loc.gov/authorities/subjects/sh99001300 : Riso, Ovid.

1973

1

Advertising -- Cost effectiveness.

2

Advertising -- Costs.

2

Advertising -- Costs -- Mathematical models. / https://id.loc.gov/authorities/subjects/sh2009113787 https://id.loc.gov/authorities/subjects/sh2002007921 : Sutton, John,

1991

1

Advertising Council -- History. / https://id.loc.gov/authorities/names/n50062817 https://id.loc.gov/authorities/subjects/sh99005024 : Stole, Inger L.

2012

1

Advertising -- Cross-cultural studies.

2

Advertising -- Cut flower industry -- New York Metropolitan Area. / https://id.loc.gov/authorities/subjects/sh93006466 https://id.loc.gov/authorities/subjects/sh85091481-781 : Ziegler, Catherine.

2007

1

Advertising -- Databases.

1999

1

Advertising departments, Corporate -- See Advertising departments

1

Advertising departments -- United States -- Directories. / https://id.loc.gov/authorities/subjects/sh85001199 https://id.loc.gov/authorities/names/n78095330-781 https://id.loc.gov/authorities/subjects/sh99001609

2003

1

Advertising -- Dictionaries.

3

Advertising, Direct-mail -- 3 Related Subjects

3

Advertising, Direct-mail.

4