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Advertising agency operations and management

Barton, Roger A., 1903-1976.
New York : McGraw-Hill, 1955.
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Advertising basics! : a resource guide for beginners

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The critical partnership; standards of advertising agency selection and performance.

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Volney B. Palmer, l799-1864 ; the nations's first advertising agency man / Donald R. Holland.

Holland, Donald R.
[Lexington, Ky.] : Association for Education in Journalism, 1976.