Description |
viii, 282 pages : illustrations ; 24 cm. |
Series |
Drugs and alcohol
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Drugs and alcohol (De Kalb, Ill.)
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Bibliography |
Includes bibliographical references (pages 231-275) and index. |
Contents |
Introduction. Health, morality, and free speech -- Pt. 1. The failed fight to ban alcohol advertising, 1947-1958 -- 1. Temperance and mass society -- 2. The industries' regulatory response -- 3. Legislative battles : politics and rhetoric -- Pt. 2. The battle to regulate cigarette marketing, 1960s -- 4. Emergence of the postwar antismoking movement -- 5. The warning label debate -- 6. The next push : restricting advertising -- Pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- 7. The political, legal, and scientific context of regulation -- 8. Policy contests : warning labels and advertising controls -- Conclusion. The elusive quest for restraints. |
Subject |
Advertising -- Alcoholic beverages -- United States -- History -- 20th century.
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Advertising -- Alcoholic beverages. |
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United States. |
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History. |
Chronological Term |
20th century |
Subject |
Advertising -- Cigarettes -- United States -- History -- 20th century.
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Advertising -- Cigarettes. |
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Corporate speech -- United States.
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Corporate speech. |
ISBN |
0875803687 clothbound alkaline paper |
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9780875803685 clothbound alkaline paper |
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