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book
BookPrinted Material
Author Frank, Thomas, 1965-

Title The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.

Publication Info. Chicago : University of Chicago Press, [1998]
©1998

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.1 .F72 1998    Available  ---
Edition Pbk. ed.
Description 287 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 245-272) and index.
Subject Marketing -- United States -- History -- 20th century.
Marketing.
United States.
History.
Chronological Term 20th century
Subject Advertising -- United States -- History -- 20th century.
Advertising.
Advertising and youth -- United States -- History -- 20th century.
Advertising and youth.
Consumer behavior -- United States -- History -- 20th century.
Consumer behavior.
United States -- Social conditions -- 1960-1980.
Social conditions.
Chronological Term 1960-1980
Subject United States -- Social conditions -- 1980-2020.
Subculture -- United States.
Subculture.
Subcultures.
ISBN 0226260127 paperback