Description |
1 online resource. |
Physical Medium |
polychrome |
Description |
text file |
Series |
Asia Pacific journal of marketing and logistics,
1355-5855 ;
vol. 21, no. 2
|
|
Asia Pacific journal of marketing and logistics ; vol. 21, no. 2.
|
Note |
Title from PDF title page (viewed Sept. 9, 2009). |
Bibliography |
Includes bibliographical references. |
Contents |
When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li [and others] -- Commercializing artistic authenticity via collaborative design / Yuli Bai [and others] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong [and others]. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Consumer behavior -- Asia.
|
|
Consumer behavior. |
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Asia. |
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Advertising -- Asia.
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Advertising. |
Genre/Form |
Electronic books.
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Added Author |
Fam, Kim, 1960-
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|
McNeill, L. C. (Lisa C.)
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ISBN |
9781848556775 (electronic book) |
|
1848556772 (electronic book) |
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9781848556768 |
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