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BestsellerE-book

Title Advertising and promotion in "new" Asia / guest editors, Kim-Shyan Fam and Lisa McNeill.

Publication Info. [Bradford, England] : Emerald, [2009]

Item Status

Description 1 online resource.
Physical Medium polychrome
Description text file
Series Asia Pacific journal of marketing and logistics, 1355-5855 ; vol. 21, no. 2
Asia Pacific journal of marketing and logistics ; vol. 21, no. 2.
Note Title from PDF title page (viewed Sept. 9, 2009).
Bibliography Includes bibliographical references.
Contents When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li [and others] -- Commercializing artistic authenticity via collaborative design / Yuli Bai [and others] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong [and others].
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Consumer behavior -- Asia.
Consumer behavior.
Asia.
Advertising -- Asia.
Advertising.
Genre/Form Electronic books.
Added Author Fam, Kim, 1960-
McNeill, L. C. (Lisa C.)
ISBN 9781848556775 (electronic book)
1848556772 (electronic book)
9781848556768