| Description |
1 DVD (approximately 23 min.) : sound, color ; 4 3/4 in. |
| Physical Medium |
polychrome |
| Description |
digital |
|
optical |
|
video file |
|
DVD video |
| System Details |
DVD-R. |
| Event |
Competition held June 2-4, 2012 in Austin, Texas. |
| Summary |
The American Advertising Federation sponsors the National Student Advertising Competition (NSAC). Each year a corporate sponsor provides a case study outlining the history of its product and current advertising situation. Student teams identify potential problem areas and devise an integrated communications campaign. Each team "pitches" its campaign to a panel of judges, including top executives from the corporate sponsor. For 2012, Nissan which wanted to expand on its innovation for all branding campaign with a fresh approach to reach multicultural audiences. 1st place, University of Nebraska-Lincoln; 2nd place, University of Alabama; 3rd place, Johnson & Wales, University-Providence; 4th place, University of Miami. |
| Subject |
University of Nebraska--Lincoln.
|
|
University of Nebraska--Lincoln. |
|
Nissan Jidōsha Kabushiki Kaisha.
|
|
Nissan Jidōsha Kabushiki Kaisha. |
|
Advertising campaigns -- Competitions.
|
|
Advertising campaigns -- Competitions. |
|
Advertising campaigns. |
|
Advertising campaigns -- Evaluation.
|
|
Advertising campaigns -- Evaluation. |
|
Advertising campaigns -- United States.
|
|
United States. |
|
Advertising -- Automobiles.
|
|
Advertising -- Automobiles. |
| Genre/Form |
Video recordings.
|
|
Video recordings.
|
| Added Author |
American Advertising Federation.
|
| Note |
Also titled: NSAC National AAF student advertising competition : 2012 National Student Advertising Competition : winner University of Nebraska-Lincoln |
| Added Title |
Winner, University of Nebraska-Lincoln |
|
