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Book
Author
Rothenberg, Randall.
Title
Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.
Publication Info.
New York : Vintage Books, 1995.
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5813.U6 R57 1995
Available
---
Edition
1st Vintage Books ed.
Description
479 pages ; 21 cm
Note
Originally published: Where the suckers moon : an advertising story. New York : Knopf, 1994.
Bibliography
Includes bibliographical references (pages 431-460) and index.
Subject
Advertising -- United States.
Advertising.
United States.
Advertising campaigns -- United States.
Advertising campaigns.
Advertising agencies -- United States.
Advertising agencies.
Wieden & Kennedy -- Case studies.
Advertising -- Automobiles -- United States -- Case studies.
Advertising -- Automobiles.
Genre/Form
Case studies.
Subject
Subaru automobile -- Marketing -- Case studies.
Subaru automobile -- Marketing.
Subaru automobile.
Genre/Form
Case studies.
ISBN
0679740422 : 14.00 ($19.50 Can.)
