| Description |
1 DVD (29 min.) : sound, color ; 4 3/4 in. |
| Physical Medium |
polychrome |
| Description |
digital |
|
optical |
|
video file |
|
DVD video |
| Series |
Case studies from the multinational marketplace
|
|
BBC learning
|
|
Case studies from the multinational marketplace.
|
|
BBC learning.
|
| System Details |
DVD-R. |
| Performer |
Narrator, Rajan Datar. |
| Credits |
Series producer, Mark Gregory ; series editor, Clive Edwards. |
| Note |
Originally broadcast in 2004 as an episode of the television program, The money programme. |
|
"BBCW broadcast"--Container. |
| Summary |
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market. |
| Language |
Closed-captioned. |
| Subject |
Coca-Cola Company.
|
|
Coca-Cola Company. |
|
Bottled water industry -- Great Britain.
|
|
Bottled water industry. |
|
Great Britain. |
|
Bottled water -- Great Britain -- Marketing.
|
|
Bottled water. |
|
Marketing. |
|
Advertising -- Bottled water.
|
|
Advertising -- Bottled water. |
| Genre/Form |
Video recordings for the hearing impaired.
|
|
Video recordings for the hearing impaired.
|
|
Video recordings.
|
|
Video recordings.
|
| Added Author |
Datar, Rajan.
|
|
Turner, Elizabeth.
|
|
BBC Education & Training.
|
|
BBC Worldwide Ltd.
|
|
Films for the Humanities & Sciences (Firm)
|
| Note |
Subtitle on container: Dasani fiasco |
| Added Title |
Money programme (Television program)
|
| ISBN |
1421319764 |
|
9781421319766 |
| Music No. |
34654 Films for the Humanities & Sciences |
|
