LEADER 00000cam a2200697Ia 4500 
001    ocn236084164 
003    OCoLC 
005    20160527040919.9 
006    m     o  d         
007    cr cnu---unuuu 
008    080725s2006    enk     ob    001 0 eng d 
019    609976121|a647625792|a651873954|a893334815 
020    9781847883216|q(electronic book) 
020    1847883214|q(electronic book) 
020    |z1845204972|q(cloth) 
020    |z9781845204976|q(cloth) 
035    (OCoLC)236084164|z(OCoLC)609976121|z(OCoLC)647625792
       |z(OCoLC)651873954|z(OCoLC)893334815 
040    N$T|beng|epn|cN$T|dOCLCA|dOCLCQ|dEBLCP|dOCLCE|dIDEBK
       |dOCLCQ|dOCLCF|dDEBSZ|dOCLCO|dOCLCQ|dNLGGC|dYDXCP|dOCLCQ
       |dOCLCO 
042    dlr 
043    a-ja--- 
049    RIDW 
050  4 HF6182.J3|bM636 2006eb 
072  7 BUS|x002000|2bisacsh 
082 04 659.1/11|222 
090    HF6182.J3|bM636 2006eb 
100 1  Moeran, Brian,|d1944-|0https://id.loc.gov/authorities/
       names/n83015245 
245 10 Ethnography at work /|cBrian Moeran. 
264  1 Oxford, UK ;|aNew York :|bBerg,|c2006. 
300    1 online resource (xi, 152 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references (pages 129-150) and 
       index. 
505 0  The case -- It's in the name-- The theories -- Follow the 
       money -- Advertising talk -- Impression management -- 
       Constraints and creativity -- In search of the other -- 
       Ethnography at work. 
506    |3Use copy|fRestrictions unspecified|2star|5MiAaHDL 
520    Follows the experiences of the author as a participant 
       observer in the running of a Japanese advertising agency. 
       This book reveals the behind-the-scenes planning, 
       discussion, negotiations and strategies needed to ensure 
       that the agency's presentation to a potential client will 
       be preferred over that of a rival firm. 
533    Electronic reproduction.|b[S.l.] :|cHathiTrust Digital 
       Library,|d2010.|5MiAaHDL 
538    Master and use copy. Digital master created according to 
       Benchmark for Faithful Digital Reproductions of Monographs
       and Serials, Version 1. Digital Library Federation, 
       December 2002.|uhttp://purl.oclc.org/DLF/benchrepro0212
       |5MiAaHDL 
583 1  digitized|c2010|hHathiTrust Digital Library|lcommitted to 
       preserve|2pda|5MiAaHDL 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Advertising agencies|0https://id.loc.gov/authorities/
       subjects/sh85001191|zJapan.|0https://id.loc.gov/
       authorities/names/n78089021-781 
650  0 Advertising|zJapan.|0https://id.loc.gov/authorities/
       subjects/sh2009113796 
650  0 Business anthropology|0https://id.loc.gov/authorities/
       subjects/sh92001220|zJapan.|0https://id.loc.gov/
       authorities/names/n78089021-781 
650  0 Ethnology|xFieldwork|0https://id.loc.gov/authorities/
       subjects/sh2008103334|zJapan.|0https://id.loc.gov/
       authorities/names/n78089021-781 
650  7 Advertising agencies.|2fast|0https://id.worldcat.org/fast/
       797812 
650  7 Advertising.|2fast|0https://id.worldcat.org/fast/797511 
650  7 Business anthropology.|2fast|0https://id.worldcat.org/fast
       /842411 
650  7 Ethnology|xFieldwork.|2fast|0https://id.worldcat.org/fast/
       1751085 
651  7 Japan.|2fast|0https://id.worldcat.org/fast/1204082 
655  4 Electronic books. 
776 08 |iPrint version:|aMoeran, Brian, 1944-|tEthnography at 
       work.|dOxford, UK ; New York : Berg, 2006|z1845204972
       |z9781845204976|w(DLC)  2006017171|w(OCoLC)69671896 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=231119|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d201606016|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID