| Description |
viii, 435 pages, 32 unnumbered pages of plates : illustrations (some color) ; 24 cm |
| Bibliography |
Includes bibliographical references. |
| Summary |
The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket] |
| Contents |
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy. |
| Summary |
The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising. |
| Subject |
Lasker, Albert Davis, 1880-1952.
|
|
Lasker, Albert Davis, 1880-1952. |
|
Advertisers -- United States -- Biography.
|
|
Advertisers. |
|
United States. |
| Genre/Form |
Biographies.
|
| Subject |
Advertising -- United States -- History -- 20th century.
|
|
Advertising. |
|
History. |
| Chronological Term |
20th century |
| Genre/Form |
Biographies.
|
| Added Author |
Schultz, Arthur W.
|
| ISBN |
9781591393085 hardcover alkaline paper |
|
1591393086 hardcover alkaline paper |
|
