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BestsellerE-book

Title The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy.

Publication Info. Westport, Conn. : Quorum Books, 1997.

Item Status

Description 1 online resource (xii, 160 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 145-152) and indexes.
Contents High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Affluent consumers.
Affluent consumers.
High technology -- Marketing.
High technology -- Marketing.
Internet.
Internet.
Genre/Form Electronic books.
Electronic books.
Added Author Reddy, Allan C.
Other Form: Print version: Emerging high-tech consumer. Westport, Conn. : Quorum Books, 1997 1567200729 (DLC) 96046713 (OCoLC)36023984
ISBN 0313008191 (electronic book)
9780313008191 (electronic book)
1567200729 (alkaline paper)
9781567200720 (alkaline paper)