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Book
Author
Danziger, Pamela N.
Title
Let them eat cake : marketing luxury to the masses-as well as the classes / Pamela N. Danziger.
Publication Info.
Chicago, IL : Dearborn Trade Pub., [2005]
©2005
Online access
Table of contents
Item Status
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Call No.
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Gift Note
Moore Stacks
HF5415.32 .D357 2005
Available
---
Description
xix, 299 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references (pages 287-288) and index.
Subject
Affluent consumers -- Psychology.
Affluent consumers -- Psychology.
Affluent consumers.
Luxuries -- Marketing.
Luxuries -- Marketing.
Luxuries.
Consumer behavior.
Consumer behavior.
ISBN
0793193079 6x9 hardcover