Description |
1 online resource (xii, 160 pages) : illustrations |
Physical Medium |
polychrome |
Description |
text file |
Bibliography |
Includes bibliographical references (pages 145-152) and indexes. |
Contents |
High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Affluent consumers.
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Affluent consumers. |
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High technology -- Marketing.
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High technology -- Marketing. |
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Internet.
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Internet. |
Genre/Form |
Electronic books.
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Electronic books.
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Added Author |
Reddy, Allan C.
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Other Form: |
Print version: Emerging high-tech consumer. Westport, Conn. : Quorum Books, 1997 1567200729 (DLC) 96046713 (OCoLC)36023984 |
ISBN |
0313008191 (electronic book) |
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9780313008191 (electronic book) |
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1567200729 (alkaline paper) |
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9781567200720 (alkaline paper) |
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