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book
BookPrinted Material
Author Danziger, Pamela N.

Title Let them eat cake : marketing luxury to the masses-as well as the classes / Pamela N. Danziger.

Publication Info. Chicago, IL : Dearborn Trade Pub., [2005]
©2005

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.32 .D357 2005    Available  ---
Description xix, 299 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 287-288) and index.
Subject Affluent consumers -- Psychology.
Affluent consumers -- Psychology.
Affluent consumers.
Luxuries -- Marketing.
Luxuries -- Marketing.
Luxuries.
Consumer behavior.
Consumer behavior.
ISBN 0793193079 6x9 hardcover