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BestsellerE-book
Author Davis, James C. (James Cyril)

Title Commerce in color : race, consumer culture, and American literature, 1893-1933 / James C. Davis.

Publication Info. Ann Arbor : The University of Michigan Press, c2007.

Item Status

Description 1 online resource.
Physical Medium polychrome.
Description data file
Series Class, culture
Class, culture.
Bibliography Includes bibliographical references (pages 279-290) and index.
Contents No Place of Race: Consumer Culture's Critical Tradition Chapter -- "Stage Business" as Citizenship: Ida B. Wells at the World's Columbian Exposition -- Thrown into Relief: Distinction Making in The American Scene -- Race-changes as Exchanges: The Autobiography of an Ex-Coloured Man -- A Black Culture Industry: Public Relations and the "New Negro" at Boni and Liveright -- Confessions of the Flesh: The Mass Public in Epidermal Trouble in Nathanael West's Miss Lonelyhearts and George Schuyler's Black No More -- Conclusion: Leaving Muncie.
Access Use copy Restrictions unspecified MiAaHDL
Summary Annotation <p style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%"> Commerce in Color exploresthe juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjectsincluding the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry James's critique of materialism in The American Scene, and the commodification of racialized popular culture in James Weldon Johnson's The Autobiography of an Ex-Colored Man as he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the culture of consumption" and the culture of segregation," Dawson poses new and provocative questions about American culture and social history.<br /><br />Both an influential literary study and an absorbing historical read, Commerce in Color proves thatin Americaadvertising, publicity, and the development of the modern economy cannot be understood apart from the question of race. <p style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%"> <p style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%">A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered." <p style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%">James Smethurst, University of Massachusetts <p style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%"> James C. Davis is Assistant Professor of English at Brooklyn College.
Reproduction Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
Processing Action digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Language English.
Subject American literature -- 20th century -- History and criticism.
American literature.
Chronological Term 20th century
Subject Consumption (Economics) in literature.
Consumption (Economics) in literature.
Material culture -- United States -- History -- 20th century.
Material culture.
United States.
History.
Popular culture -- United States -- History -- 20th century.
Popular culture.
Racism in popular culture.
Racism in popular culture.
African American consumers -- Social conditions.
African American consumers.
Social conditions.
Chronological Term 1900 - 1999
Genre/Form Criticism, interpretation, etc.
History.
Electronic book.
Electronic books.
Other Form: Print version: Commerce in color Ann Arbor : University of Michigan Press, c2007. 9780472099870 (acid-free paper) (DLC) 2006036411
ISBN 9780472026074 ebook
0472026070
047206987X paperback : acid-free paper
0472099876 acid-free paper
9780472069873 paperback : acid-free paper
9780472099870 acid-free paper
Standard No. 10.3998/mpub.223234