| Description |
1 online resource (xxvi, 107 pages) : illustrations (some color) |
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data file |
| Physical Medium |
polychrome |
| Series |
MR (Rand Corporation) ; MR-1656.
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| Note |
"MR-1656-OSD--P. [4] of cover." |
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Prepared for the Office of the Secretary of Defense. |
| Bibliography |
Includes bibliographical references (pages 99-107). |
| Funding |
Research was conducted in RAND's National Defense Research Institute, supported by the OSD, the joint staff the unified commands, and the defense agencies DASW01-01-C-0004. |
| Contents |
Introduction -- Overview of military advertising -- Literature review -- Additional conceptual issues -- Data used to develop new methods for this study -- New econometric specification -- Estimates for the Army in the 1980s and their implications -- Advertising effectiveness from 1993 to 1997 -- Conclusions. |
| Summary |
Responds to Senate's concerns that further consolidation in the military-aircraft industry from its current three prime contractors would pose risks to innovation and cost through limited or no competition in contracting for military aircraft and related weapon systems for the Defense Department. Describes that industry, evaluates what is required to maintain the industry at a high level of innovation, assesses industry?s prospects for innovation and competition, and identifies policy options open to the DoD. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
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JSTOR Books at JSTOR Open Access |
| Subject |
Airplanes, Military -- Technological innovations -- United States.
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Airplanes, Military -- Technological innovations. |
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United States. |
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Airplanes, Military. |
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Competition -- United States.
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Competition. |
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Military aeronautics equipment industry -- United States.
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Military aeronautics equipment industry. |
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Aircraft industry -- Military aspects -- United States.
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Aircraft industry -- Military aspects. |
| Genre/Form |
Electronic books.
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Electronic books.
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Technical reports.
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Technical reports.
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| Added Author |
Birkler, J. L., 1944-
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| Other Form: |
Print version: Competition and innovation. Santa Monica, Calif. : RAND, ©2003 0833033506 (DLC) 2003005937 (OCoLC)51936855 |
| ISBN |
0833036017 (electronic book) |
|
9780833036018 (electronic book) |
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9780833033505 |
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0833033506 |
| Report No. |
RAND/MR-1656-OSD |
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