| Description |
1 online resource (xi, 281 pages :) : illustrations |
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text file |
| Bibliography |
Includes bibliographical references (pages 253-264) and index. |
| Contents |
The Andreevs. The early visual marketing of Leonid Andreev ; Marketing strategies: Vadim Andreev in dialogue with the Soviet Union ; The role of the scholar in the consecration of Leonid Andreev (1950s to present) ; Creating posthumous legacies: the power to consecrate and to blaspheme: Vadim Andreev's memories of childhood ; Market pressures: Vadim Andreev's incomplete memoiristic journey -- The Nabokovs. Nabokov and the publishing business ; Plaster, marble, canon: the vindication of Nabokov in post-Soviet Russia ; The visual marketing of Nabokov: who is the face of the Russian Lolita? ; "Nabokov-7": Russian postmodernism in search of a national identity ; Interpreting voids: Nabokov's last incomplete novel, The Original of Laura -- Conclusion. |
| Summary |
Literature is not only about aesthetics, but also almost equally about the successful marketing of an author and his literary works. Ever since the two great Russian authors, Leonid Andreev and Vladimir Nabokov, created their own literary capital, cultural merchants have been preoccupied with the promotion of their respective posthumous legacies, maintaining the intricate network of personal interests that drive the preservation of literary reputations. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Andreyev, Leonid, 1871-1919 -- Estate.
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Andreyev, Leonid, 1871-1919. |
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Nabokov, Vladimir Vladimirovich, 1899-1977 -- Estate.
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Nabokov, Vladimir Vladimirovich, 1899-1977. |
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Andreev, Leonid N., 1871-1919. |
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Nabokov, Vladimir V., 1899-1977. |
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Authorship -- Marketing.
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Authorship -- Marketing. |
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Authors and publishers -- Soviet Union.
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Authors and publishers. |
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Soviet Union. |
| Genre/Form |
Electronic books.
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| Added Author |
White, Frederick H., 1970- author.
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| Other Form: |
Print version: Leving, I͡Uriĭ. Marketing literature and posthumous legacies. Lanham : Lexington Books, [2013] 9780739182604 0739182609 (DLC) 2013023050 |
| ISBN |
0739182617 (electronic book) |
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9780739182611 (electronic book) |
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9780739182604 (cloth ; alkaline paper) |
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0739182609 (cloth ; alkaline paper) |
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