With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.
Contents
Chapter 1: Introduction -- Chapter 2: Customer information processing and decision making in CTEs -- Chapter 3: Wonderment and magic -- Chapter 4: Virtual reality -- Chapter 5: Augmented reality -- Chapter 6: Mixed reality -- Chapter 7: Internet of everything -- Chapter 8: Enabling technologies -- Chapter 9: Conclusion.
Local Note
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