Pt. 1: Style from the outside : theory. The history of an idea ; Quotes on style ; Writing, speech, and the middle style ; "Looking for a click in my head" : music and style ; A field guide to styles ; Engendering style ; "Style is the man himself" : style and personality -- Pt. 2: Style from the inside : practice. Finding a voice, finding a style ; Progress in works -- What writers talk about when they talk about style ; Blindfold test ; Consistency and change ; Style according to form ; By way of advice.