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book
BookPrinted Material
Author Beck-Burridge, Martin.

Title Sports sponsorship and brand development : the Subaru and Jaguar stories / Martin Beck-Burridge and Jeremy Walton.

Publication Info. New York : Palgrave, 2001.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  GV716 .B43 2001    Available  ---
Description vi, 178 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm
Bibliography Includes bibliographical references and index.
Subject Sports sponsorship.
Sports sponsorship.
Automobile racing -- Economic aspects.
Automobile racing -- Economic aspects.
Automobile racing.
Automobiles -- Marketing.
Automobiles -- Marketing.
Fuji Jūkōgyō Kabushiki Kaisha.
Fuji Jūkōgyō Kabushiki Kaisha.
Jaguar Cars Ltd.
Jaguar Cars Ltd.
Added Author Walton, Jeremy, 1946-
ISBN 0333925408 cloth