Title Marketing to leading-edge baby boomers : perceptions, principles, practices, predictions / Brent Green.

Publication Info.	Ithaca, NY : Paramount Market, [2006]
	©2006

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.127 .G74 2006	Available	---

Edition	3rd ed.
Description	xv, 336 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references (pages 329-330) and index.
Subject	Baby boom generation -- United States.
	Baby boom generation.
	United States.
	Baby boom generation -- Economic aspects -- United States.
	Baby boom generation -- Economic conditions.
	Older consumers.
	Older consumers.
	Market segmentation.
	Market segmentation.
Added Title	Baby boomers
ISBN	0976697351