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Title The maturing marketplace : buying habits of baby boomers and their parents / George P. Moschis [and others].

Publication Info. Westport, Conn. : Quorum Books, [2000]
©2000
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook

Item Status

Description 1 online resource (xii, 303 pages)
Physical Medium polychrome
Description text file
Summary Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
Bibliography Includes bibliographical references and index.
Contents Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Consumer behavior -- United States.
Consumer behavior.
United States.
Baby boom generation -- United States -- Attitudes.
Baby boom generation.
Middle-aged consumers -- United States -- Attitudes.
Middle-aged consumers.
Older consumers -- United States -- Attitudes.
Older consumers.
Market segmentation -- United States.
Market segmentation.
Genre/Form Electronic books.
Added Author Moschis, George P., 1944-
Other Form: Print version: Maturing marketplace. Westport, Conn. : Quorum Books, 2000 1567203442 (DLC) 99036602 (OCoLC)41612440
ISBN 0585393125 (electronic book)
9780585393124 (electronic book)
0313000522 (electronic book)
9780313000522 (electronic book)
1280868856
9781280868856
1567203442 (alkaline paper)
9781567203448 (alkaline paper)

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