| Description |
1 online resource (203 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
Acknowledgments; Introduction; 1 Sex? Please, We Are Socialist; 2 Advertising and the Socialist Economy; 3 Liberating Women; 4 Of Vodka, Watermelons, and Other Sexy Fruit; 5 Sex and Politics; Conclusion; Bibliography; Index; About the Author. |
| Summary |
The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Sex in advertising -- Balkan Peninsula.
|
|
Sex in advertising. |
|
Balkan Peninsula. |
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Socialism -- Balkan Peninsula.
|
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Socialism. |
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Post-communism -- Balkan Peninsula.
|
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Post-communism. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Ibroscheva, Elza. Advertising, Sex, and Post-Socialism : Women, Media, and Femininity in the Balkans. Lanham : Lexington Books, ©2013 9780739172667 |
| ISBN |
9780739172674 (electronic book) |
|
0739172670 (electronic book) |
|
9780739172667 (cloth ; alkaline paper) |
|
0739172662 (cloth ; alkaline paper) |
|
