xv, 286 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
Bibliography
Includes bibliographical references (pages 237-277) and index.
Contents
A son of the Manse -- Wordsmith -- A new name on Madison Avenue -- The gospel according to Bruce -- The tents of the mighty -- Worn pants and optimism -- Mr. Barton goes to Washington -- The later years -- Legacy of an adman.