LEADER 00000cam a2200781Mi 4500 
001    ocn961933327 
003    OCoLC 
005    20200110051138.6 
006    m     o  d         
007    cr |n||||||||| 
008    161104s2016    ilu     ob   s001 0deng d 
019    962065298|a962323279|a962434517|a962789556|a963794644
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020    9780809335299|q(electronic book) 
020    0809335298|q(electronic book) 
020    |z9780809335282|q(paperback ;|qalkaline paper) 
020    |z080933528X|q(paperback ;|qalkaline paper) 
035    (OCoLC)961933327|z(OCoLC)962065298|z(OCoLC)962323279
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       |z(OCoLC)964614678|z(OCoLC)1058375754|z(OCoLC)1060578956
       |z(OCoLC)1096212966 
037    966468|bMIL 
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       |dOCLCQ|dMERUC|dOCLCQ|dIGB|dAGLDB|dD6H|dCN8ML|dVNS|dOCLCF
       |dOCLCQ|dVTS|dINT|dAU@|dOCLCQ|dOCLCO|dS9I|dSTF|dOCLCQ 
043    n-us--- 
049    RIDW 
050  4 GT2890|b.R53 2016 
072  7 CKB|x000000|2bisacsh 
082 04 641.2/3|223 
090    GT2890|b.R53 2016 
100 1  Rice, Jeff|q(Jeff R.),|0https://id.loc.gov/authorities/
       names/n2003049545|eauthor. 
245 10 Craft obsession :|bthe social rhetorics of beer /|cJeff 
       Rice. 
264  1 Carbondale :|bSouthern Illinois University Press,|c[2016] 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    data file|2rda 
504    Includes bibliographical references and index. 
505 0  Craft introductions -- Craft interruptions -- Craft 
       networks -- Craft terroir -- Craft delivery -- Craft 
       tracings -- Craft sharing -- Craft obsession. 
520    "Denied access to traditional advertising platforms by 
       lack of resources, craft breweries have proliferated 
       despite these challenges by embracing social media 
       platforms, and by creating an obsessed culture of fans. In
       Craft Obsession, Jeff Rice uses craft beer as a case study
       to demonstrate how social media platforms such as Facebook
       and Twitter function to shape stories about craft. Rice 
       weaves together theories of writing, narrative, new media,
       and rhetoric with a personal story of his passion for 
       craft beer. He identifies six key elements of social media
       rhetoric-anecdotes, repetition, aggregation, delivery, 
       sharing, and imagery-and examines how each helps to 
       transform small, personal experiences with craft into a 
       more widespread movement. When shared via social media, 
       craft anecdotes-such as the first time one had a beer-
       interrupt and repeat one another, building a sense of 
       familiarity and identity among otherwise unconnected 
       people. Aggregation, the practice of joining unlike items 
       into one space, builds on this network identity, 
       establishing a connection to particular brands or 
       locations, both real and virtual. The public releases of 
       craft beers are used to explore the concept of craft 
       delivery, which involves multiple actors across multiple 
       spaces and results in multiple meanings. Finally, Rice 
       highlights how personal sharing operates within the 
       community of craft beer enthusiasts, who share online 
       images of acquiring, trading for, and consuming a wide 
       variety of beers. These shared stories and images, while 
       personal for each individual, reflect the dependence of 
       craft on systems of involvement. Throughout, Rice relates 
       and reflects on his own experience as a craft beer 
       enthusiast and his participation via social media in these
       systems. Both an objective scholarly study and an engaging
       personal narrative about craft beer, Craft Obsession 
       provides valuable insights into digital writing, 
       storytelling, and social media"--The publisher. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
600 10 Rice, Jeff|q(Jeff R.)|0https://id.loc.gov/authorities/
       names/n2003049545|vAnecdotes.|0https://id.loc.gov/
       authorities/subjects/sh99001294 
600 17 Rice, Jeff|q(Jeff R.)|2fast|0https://id.worldcat.org/fast/
       1989487 
650  0 Drinking customs|0https://id.loc.gov/authorities/subjects/
       sh85039583|vAnecdotes.|0https://id.loc.gov/authorities/
       subjects/sh99001294 
650  0 Beer|0https://id.loc.gov/authorities/subjects/sh85012832
       |vBlogs.|0https://id.loc.gov/authorities/subjects/
       sh2003007727 
650  0 Social exchange.|0https://id.loc.gov/authorities/subjects/
       sh85123941 
650  0 Social networks.|0https://id.loc.gov/authorities/subjects/
       sh87002172 
650  0 Digital storytelling.|0https://id.loc.gov/authorities/
       subjects/sh2007010788 
650  0 Narration (Rhetoric)|0https://id.loc.gov/authorities/
       subjects/sh85089833 
650  0 Rhetoricians|0https://id.loc.gov/authorities/subjects/
       sh2003004292|zUnited States|0https://id.loc.gov/
       authorities/names/n78095330-781|vAnecdotes.|0https://
       id.loc.gov/authorities/subjects/sh99001294 
650  7 Drinking customs.|2fast|0https://id.worldcat.org/fast/
       898195 
650  7 Beer.|2fast|0https://id.worldcat.org/fast/829736 
650  7 Social exchange.|2fast|0https://id.worldcat.org/fast/
       1122465 
650  7 Social networks.|2fast|0https://id.worldcat.org/fast/
       1122678 
650  7 Digital storytelling.|2fast|0https://id.worldcat.org/fast/
       1744582 
650  7 Narration (Rhetoric)|2fast|0https://id.worldcat.org/fast/
       1032927 
650  7 Rhetoricians.|2fast|0https://id.worldcat.org/fast/1096993 
651  7 United States.|2fast|0https://id.worldcat.org/fast/1204155
655  4 Electronic books. 
655  7 Anecdotes.|2fast|0https://id.worldcat.org/fast/1423876 
655  7 Blogs.|2fast|0https://id.worldcat.org/fast/1692825 
655  7 Anecdotes.|2lcgft|0https://id.loc.gov/authorities/
       genreForms/gf2014026044 
655  7 Blogs.|2lcgft|0https://id.loc.gov/authorities/genreForms/
       gf2014026051 
776 08 |iPrint version:|z9780809335282|z080933528X|w(DLC)  
       2016012117|w(OCoLC)932001709 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1413654|zOnline eBook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20200122|cEBSCO|tEBSCOebooksacademic NEW 12-21,1-17 
       11948|lridw 
994    92|bRID