| Description |
1 online resource (155 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Collection Development, Cultural Heritage, and Digital Humanities
|
|
Collection development, cultural heritage, and digital humanities.
|
| Bibliography |
Includes bibliographical references (pages 149-152) and index. |
| Contents |
Introduction : medievalism and craft beer -- Reading beer in the Middle Ages -- Resistance and revolution : craft beer versus corporate giants -- Beer heroes and monastic medievalism -- Militant medievalism : Norsemen, mythology, and masculinity -- Pale ales and white knights : craft brewing, whiteness, and medievalism -- Conclusion : the alchemy of alcohol. |
| Summary |
This book discusses the desire for the local, the non-corporate, and the pre-modern in the marketing of craft beer, forming a strong counter-cultural narrative with mixed consequences. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
In English. |
| Subject |
Beer -- Marketing.
|
|
Beer -- Marketing. |
|
Beer. |
|
Medievalism.
|
|
Beer -- Europe -- History -- To 1500.
|
|
Europe. |
|
History. |
|
Medievalism. |
| Chronological Term |
To 1500 |
| Subject |
HISTORY -- Medieval. |
| Genre/Form |
Electronic books.
|
|
History.
|
| Other Form: |
Print version: Phillips, Noëlle. Craft Beer Culture and Modern Medievalism : Brewing Dissent. Amsterdam : Arc Humanities Press, ©2019 9781641892179 |
| ISBN |
9781641892186 (electronic book) |
|
1641892188 (electronic book) |
|
9781641892179 (print) |
|
164189217X (print) |
| Standard No. |
10.1515/9781641892186. |
|
