| Edition |
First edition. |
| Description |
1 online resource (viii, 187 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Beer has played a pivotal role in history, from the transition to an agarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests. Beeronomics tells the story of beer through economics, the innovations it brought, and how its strategic taxation and regulation helped shape the world. |
| Contents |
Cover; Beeronomics: How Beer Explains the World; Copyright; Dedication; Contents; List of Figures; List of Tables; About the Authors; Introduction: From Monasteries to Multinationals and Back; How Beer Explains the World; 1: The Worldś Oldest Profession: Brewing in the Cradle of Civilization; The Worldś Oldest Profession; The Great Wine Divide; Of Monks and Men; 2: A Revolution Every Thousand Years: How Hops Jump-Started Commercial Brewing in Medieval Europe; All About the Additives; Brauhaus der Hansa; The Low Countries: Stuck in a Gruit. |
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3: The Brew that Launched a Thousand Ships: How Porter Paid for the British Royal NavyThe Myth of Free-Trade Britain and Fortress France; Protestantism, Constitutional Government, and Beer; Rise of the Brewgeoisie; Beer Cartel; Opposition from Unlikely Bedfellows; 4: A Revolution Every Thousand Years, Part II: How Bottom Fermentation Made Beer the Darling of the Scientific and Industrial Revolutions; From Monks to Scientists; Another Revolution is Brewing; Turbulence in Twentieth-Century Beer Markets; 5: How TV Killed the Local Brewery; From Public Houses to Levittown. |
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The Great American PastimeDetermining Cause and Effect; The US: Leader in Television and Macrobrewing; 6: Beer Monopoly: How the Belgian Beer Barons Dethroned the King; Why Anheuser Busch Didnt́ See it Coming; The Prescience of Interbrew; Beer Monopoly; 7: Socialist Lubricant: Liberalization, Takeovers, and Restructuring the East European Brewing Industry; The Market Economy; The Takeover; The Restructuring; The Supply Chain; Vítáz Vítáz; The Subsidies (Back to the Future); 8: The Belgian White: Reincarnation of an Old World Brew; The Secret Gaarden; A Rising Star. |
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Branding the White in the Land of the LiteThe Battle at Hoegaarden: Twenty-First-Century Redux; 9: The Reinheitsgebot: Protection against Competition or Contamination?; Origins of the Reinheitsgebot; The Reinheitsgebot and the German Nation; How Weissbier Survived the Reinheitsgebot; The Reinheitsgebot and European Integration; Competition or Contamination?; 10: From Land to Brand: How Nineteenth-Century Nationalist Politics Planted the Seeds for the Global Trademark Battle over "Budweiser"; A Tale of Two City Names; The Battle of the Budweisers; ``Bud ́́as Geographical Indication. |
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Justice Wears Beer Goggles11: The Great Convergence: The Fall of the Beer-Drinking Nation and the Rise of the Beer-Drinking World; The Beer-Drinking Nation: Myth or Reality?; Beer Consumption and Incomes; The Global Convergence of Tastes; A Beer-Drinking World; 12: From Vodka to Baltika: Deciphering Russiaś Recent Love Affair with Beer; The Politics of Vodka; Commercial Brewers and Commercial TV; Drinking Age; A Perfect Storm; 13: Trading Water or Terroir?: The Changing Nature of the Beer Trade; American Import Market; Branding the Premium Export. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Beer -- Social aspects -- History.
|
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Beer -- Economic aspects -- History.
|
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SOCIAL SCIENCE -- Customs & Traditions. |
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Beer -- Social aspects |
| Genre/Form |
History
|
| Added Author |
Briski, Devin, author.
|
| ISBN |
0192535889 (electronic bk.) |
|
9780192535887 (electronic bk.) |
|
9780198808305 |
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