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LEADER 00000cam a2200721Mi 4500 
001    ocn895433962 
003    OCoLC 
005    20170728052128.4 
006    m     o  d         
007    cr |n||||||||| 
008    141115s2014    xx      o     000 0 eng d 
019    896605536|a960032397 
020    9781443871020|q(electronic book) 
020    1443871028|q(electronic book) 
020    |z1443859079 
020    |z9781443859073 
020    |z9781322304809 
020    |z1322304807 
035    (OCoLC)895433962|z(OCoLC)896605536|z(OCoLC)960032397 
037    661762|bMIL 
040    EBLCP|beng|epn|cEBLCP|dCDX|dE7B|dDEBSZ|dCHVBK|dOCLCO
       |dOCLCQ|dOCLCO|dOCLCF|dOCL|dOCLCQ|dCOCUF|dCCO|dPIFAG|dYDX
       |dN$T|dZCU 
043    a-ii--- 
049    RIDW 
050  4 PN5124.R43 .G384 2014 
072  7 LAN|x005000|2bisacsh 
072  7 LAN|x015000|2bisacsh 
072  7 REF|x026000|2bisacsh 
082 04 808.398213 
090    PN5124.R43 .G384 2014 
100 1  Ghosh, Chilka.|0https://id.loc.gov/authorities/names/
       no2003113184 
245 10 Printed Advertisement 1947-1970 :|bBengali Middleclass ; 
       An Interaction. 
264  1 Newcastle upon Tyne :|bCambridge Scholars Publishing,
       |c2014. 
300    1 online resource (230 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
504    Includes bibliographical references. 
505 0  Table of contents; preface; introduction; chapter one; 
       chapter two; chapter three; to conclude; bibliography. 
520    This work explains the politics of the patterns of the 
       advertisements printed in the newspapers published in 
       Bengal between 1947 and 1970, and the sociology of the 
       encounter of the Bengali middleclass with these. Many of 
       the cited advertisements were meant for the entire country
       but regional particularities were pronounced during the 
       period under review, and the bhadralok consciously 
       maintained a unique constructed identity that dates back 
       to the colonial epoch. Therefore, their encounter wit ... 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
648  7 19th century|2fast 
648  7 20th century|2fast 
648  7 1800-1999|2fast 
650  0 Advertising|xSocial aspects|0https://id.loc.gov/
       authorities/subjects/sh85001172|zIndia|zBengal|0https://
       id.loc.gov/authorities/names/n81059698-781|xHistory|y19th 
       century.|0https://id.loc.gov/authorities/subjects/
       sh2002006167 
650  0 Advertising|xSocial aspects|0https://id.loc.gov/
       authorities/subjects/sh85001172|zIndia|zBengal|0https://
       id.loc.gov/authorities/names/n81059698-781|xHistory|y20th 
       century.|0https://id.loc.gov/authorities/subjects/
       sh2002006165 
650  0 Advertising, Newspaper|0https://id.loc.gov/authorities/
       subjects/sh85001185|zIndia|zBengal|0https://id.loc.gov/
       authorities/names/n81059698-781|xHistory|y19th century.
       |0https://id.loc.gov/authorities/subjects/sh2002006167 
650  0 Advertising, Newspaper|0https://id.loc.gov/authorities/
       subjects/sh85001185|zIndia|zBengal|0https://id.loc.gov/
       authorities/names/n81059698-781|xHistory|y20th century.
       |0https://id.loc.gov/authorities/subjects/sh2002006165 
650  7 Advertising|xSocial aspects.|2fast|0https://
       id.worldcat.org/fast/797762 
650  7 History.|2fast|0https://id.worldcat.org/fast/958235 
650  7 Advertising, Newspaper.|2fast|0https://id.worldcat.org/
       fast/797938 
651  7 India|zBengal.|2fast|0https://id.worldcat.org/fast/1213579
655  4 Electronic books. 
655  7 History.|2fast|0https://id.worldcat.org/fast/1411628 
776 08 |iPrint version:|aGhosh, Chilka.|tPrinted Advertisement 
       1947-1970 : Bengali Middleclass; An Interaction.
       |dNewcastle upon Tyne : Cambridge Scholars Publishing, 
       ©2014|z9781443859073 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=895093|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20170802|cEBSCO|tebscoebooksacademic new 
994    92|bRID