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book
BookPrinted Material
Author Rovell, Darren, 1978-

Title First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon / Darren Rovell.

Publication Info. New York, NY : American Management Association, [2006]
©2006
Online access
Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD9348.U54 G38 2006    Available  ---
Description x, 243 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 231-238) and index.
Contents Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
Subject Gatorade (Firm)
Gatorade (Firm)
Beverage industry -- United States.
Beverage industry.
United States.
ISBN 0814472990

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