LEADER 00000cam a2200769 i 4500 
001    on1120907181 
003    OCoLC 
005    20220114043859.0 
006    m     o  d         
007    cr cnu---unuuu 
008    190912s2020    ne a    ob    001 0 eng   
010      2019026934 
020    9004410244|q(electronic book) 
020    9789004410244|q(electronic book) 
020    |z9789004410237|q(hardcover|qacid-free paper) 
035    (OCoLC)1120907181 
040    DLC|beng|erda|epn|cDLC|dOCLCO|dEBLCP|dOCLCQ|dOCLCF|dYDX
       |dOCLCO|dOCLCQ|dN$T|dOCLCO 
042    pcc 
043    e-uk-en 
049    RIDW 
050 04 Z330.3.E5|bS56 2020 
082 00 381/.450020942|223 
090    Z330.3.E5|bS56 2020 
100 1  Silva, Andie,|d1984-|0https://id.loc.gov/authorities/names
       /n2019055856|eauthor. 
245 14 The brand of print :|bmarketing paratexts in the early 
       English book trade /|cby Andie Silva. 
264  1 Leiden ;|aBoston :|bBrill,|c[2020] 
300    1 online resource (250 pages). 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
490 1  Library of the written word,|x1874-4834 ;|vvolume 76 
490 1  The handpress world ;|vvolume 58 
504    Includes bibliographical references and index. 
505 0  Intro; The Brand of Print: Marketing Paratexts in the 
       Early English Book Trade; Copyright; Contents; 
       Acknowledgements; List of Illustrations; Abbreviations; 
       Transcription and Editorial Practice; Introduction; 1 ""In
       Sundry Hands"": Patronage, Human Capital, and Print Agents
       as Tastemakers; 1 Cultural Capital and Luxury Consumption;
       2 ""My Present a Book; 3 Quality Control; 4 Devotion as 
       Prestigious Brand Identity; 5 Exclusive Popularity; 2 
       ""Read, Reape, and Returne"": Emotional Branding and the 
       Profit of Reading; 1 Affective Marketing and Labour as 
       Capital 
505 8  2 ""My Paines and Charges"": Articulating the Labour of 
       the Press3 ""Purchase Praise"": Richard Jones's Brand 
       Personality; 3 ""Before thou begynneth to read"": Visual 
       Consumption as Brand; 1 The Structure of Protestant 
       Devotion; 2 Adam Islip's Visual Signposting and Multimodal
       Designs; 3 Thomas Archer's Visual Branding Strategies; 4 
       ""An Instrument of Iron"": Commodifying Gender and 
       Devotion with Emotional Capital in Queen Elizabeth's A 
       Godly Meditation of the Soul; 1 Gendered Commodities: 
       Religious and Emotional Capital; 2 Bale's 1548 Edition: 
       Commodifying the Religious Experience 
505 8  3 Religious Identity and Self-Marketing: James Cancellar's
       1580 Edition4 Religion in the Household: Thomas Bentley's 
       Monument of Matrons; 5 Seventeenth-Century Markets: The 
       Capital of Household Devotion; 5 ""Printed in Utopia"": 
       Marketing Genre across a Century; 1 Cultural Branding and 
       Utopia; 2 Creating a National Brand: Abraham Vele, Thomas 
       Creede, and Bernard Alsop's Editions; 3 Generic Cultural 
       Branding; 6 Immaterial Labour, Mass Intellectuality, and 
       the New Digital Agents; 1 Researching Paratexts and Print 
       Agents; 2 Immaterial Labour, User-Experiences, and Credit 
       Structures; Conclusion. 
520    "The Brand of Print offers a comprehensive analysis of the
       ways printers, publishers, stationers, and booksellers 
       designed paratexts to market printed books as cultural 
       commodities. This study traces envoys to the reader, 
       visual design in title pages and tables of contents, and 
       patron dedications, illustrating how the agents of print 
       branded their markets by crafting relationships with 
       readers and articulating the value of their labor in an 
       increasingly competitive trade. Applying terms from 
       contemporary marketing theory to the study of early modern
       paratexts, Andie Silva encourages a consideration of how 
       print agents' labor and agency, made visible through 
       paratextual design, continues to influence how we read, 
       study, and digitize early modern texts"--|cProvided by 
       publisher. 
588 0  Online resource; title from digital title page (viewed on 
       November 12, 2019). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
648  7 16th century|2fast 
648  7 17th century|2fast 
648  7 1500-1699|2fast 
650  0 Book industries and trade|0https://id.loc.gov/authorities/
       subjects/sh85015617|zEngland|0https://id.loc.gov/
       authorities/names/n82068148-781|xHistory|y16th century.
       |0https://id.loc.gov/authorities/subjects/sh2002006122 
650  0 Book industries and trade|0https://id.loc.gov/authorities/
       subjects/sh85015617|zEngland|0https://id.loc.gov/
       authorities/names/n82068148-781|xHistory|y17th century.
       |0https://id.loc.gov/authorities/subjects/sh2002006123 
650  0 Paratext|0https://id.loc.gov/authorities/subjects/
       sh2006003881|zEngland|0https://id.loc.gov/authorities/
       names/n82068148-781|xHistory.|0https://id.loc.gov/
       authorities/subjects/sh99005024 
650  0 Books|0https://id.loc.gov/authorities/subjects/sh85015738
       |zEngland|0https://id.loc.gov/authorities/names/n82068148-
       781|xMarketing|0https://id.loc.gov/authorities/subjects/
       sh99005342|xHistory.|0https://id.loc.gov/authorities/
       subjects/sh99005024 
650  7 Book industries and trade.|2fast|0https://id.worldcat.org/
       fast/836171 
650  7 History.|2fast|0https://id.worldcat.org/fast/958235 
650  7 Paratext.|2fast|0https://id.worldcat.org/fast/1741298 
650  7 Books.|2fast|0https://id.worldcat.org/fast/836401 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
650  7 Books|xMarketing.|2fast|0https://id.worldcat.org/fast/
       836426 
651  7 England.|2fast|0https://id.worldcat.org/fast/1219920 
655  4 Electronic books. 
655  7 History.|2fast|0https://id.worldcat.org/fast/1411628 
776 08 |iPrint version:|aSilva, Andie, 1984-|tBrand of print.
       |dLeiden ; Boston : Brill, [2019]|z9789004410237|w(DLC)  
       2019026933 
830  0 Library of the written word ;|0https://id.loc.gov/
       authorities/names/no2007139859|v76. 
830  0 Library of the written word.|pHandpress world ;|0https://
       id.loc.gov/authorities/names/no2007139860|v58. 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=2266996|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20220127|cEBSCO|tEBSCOebooksacademic NEW 6019|lridw 
994    92|bRID