Brand choice : revealing customers' unconscious-automatic and strategic thinking processes

Trappey, Randolph J.
Houndmills [England] ; New York : Palgrave Macmillan, 2005.

Brand hijack : marketing without marketing

Wipperfürth, Alex.
New York : Portfolio, 2005.

Co-branding : fit factors between partner brands

Zickermann, Peter.
Hamburg : Anchor Academic Publishing, 2015.

Creating images and the psychology of marketing communication

Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006.

Handbook of brand relationships

Armonk, N.Y. : M.E. Sharpe, [2009]

Handbook of brand relationships

London ; New York : Routledge, 2015.

The marketing series.

[San Francisco, California, USA] : Kanopy Streaming, 2014.

Marketing straight to the heart

Feig, Barry.
New York : AMACOM, [1997]

The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers

Windham, Laurie.
New York : Allworth Press, [2000]