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Subjects (1-7 of 7)
Brand loyalty.
1
Book
Brand hijack : marketing without marketing
Wipperfürth, Alex.
New York : Portfolio, 2005.
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Gift Note
Moore Stacks
HD69.B7 W553 2005
Available
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2
Bestseller
Building Brand Communities : How Organizations Succeed by Creating Belonging : How Organizations Suc
Jones, Carrie Melissa.
Oakland, UNITED STATES : Berrett-Koehler Publishers, Incorporated, 2020.
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3
Bestseller
The Consumer Culture Theory of Brands
Pennington, Robert.
Newcastle-upon-Tyne : Cambridge Scholars Publisher, 2019.
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4
Book
Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.
New York : AMACOM, [1999]
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Moore Stacks
HF6161.B4 C94 1999
1999
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5
Book
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Paharia, Rajat.
New York : McGraw-Hill, [2013]
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Moore Stacks
HF5415.32 .P34 2013
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6
Film
The marketing series.
[San Francisco, California, USA] : Kanopy Streaming, 2014.
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7
Book
Married to the brand : why consumers bond with some brands for life ; lessons from 60 years of resea
McEwen, William J.
New York : Gallup, [2005]
1st ed.
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Moore Stacks
HF5415.32 .M34 2005
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