| Description |
1 videodisc (40 min.) : sound, color ; 4 3/4 in. |
| Physical Medium |
polychrome |
| Description |
digital |
|
optical |
|
stereo |
|
video file |
|
DVD video |
| Series |
BBC learning
|
|
BBC learning.
|
| System Details |
DVD. |
| Performer |
Narrator: Robert Lindsay. |
| Credits |
Camera, Martin O'Toole, Colin Rogal, Brian Sewell ; editor, Rosey Igglesden. |
| Note |
"08-25-05"--DVD surface. |
|
Originally produced in 2004. |
| Summary |
Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil." |
| Language |
Closed-captioned. |
| Subject |
Saatchi & Saatchi.
|
|
Saatchi & Saatchi. |
|
Alcoholic beverage industry -- Brazil.
|
|
Alcoholic beverage industry. |
|
Brazil. |
|
Advertising -- Alcoholic beverages.
|
|
Advertising -- Alcoholic beverages. |
| Genre/Form |
Video recordings for the hearing impaired.
|
|
Video recordings for the hearing impaired.
|
|
Video recordings.
|
|
Video recordings.
|
| Added Author |
Clayton, Jennifer.
|
|
Lindsay, R. (Robert)
|
|
BBC Education & Training.
|
|
Films for the Humanities & Sciences (Firm)
|
|
BBC Worldwide Ltd.
|
| Note |
Original BBCW broadcast title: Inside Saatchi & Saatchi: selling Brazilian spirit |
| ISBN |
1421319586 |
| Music No. |
FFH 34639 Films for the Humanities & Sciences |
|
