| Description |
1 online resource (ix, 114 pages) : illustrations (some color), color maps |
| Physical Medium |
polychrome |
| Description |
text file |
| Summary |
Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future. |
| Bibliography |
Includes bibliographical references. |
| Contents |
Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Breastfeeding -- United States.
|
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Breastfeeding. |
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United States. |
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Breastfeeding -- Economic aspects -- United States.
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Breastfeeding -- Economic aspects. |
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Breastfeeding promotion -- United States.
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Breastfeeding promotion. |
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Poor women -- Education -- United States.
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Poor women -- Education. |
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Poor women. |
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Infants -- Nutrition.
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Infants -- Nutrition. |
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Health promotion -- United States.
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Health promotion. |
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Nuclear facilities -- United States.
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Nuclear facilities. |
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Breast Feeding. |
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Health Promotion. |
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Infant Welfare. |
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United States. |
| Genre/Form |
Electronic books.
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Conference papers and proceedings.
|
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Conference papers and proceedings.
|
| Added Author |
Whitacre, Paula.
|
|
Moats, Sheila A.
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Institute of Medicine (U.S.). Food and Nutrition Board.
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| Added Title |
Updating the United States Department of Agriculture national breastfeeding campaign |
| Other Form: |
Also in print: Updating the USDA national breastfeeding campaign. Washington, D.C. : National Academies Press, ©2011 9780309219198 (OCoLC)761305002 |
| ISBN |
9780309219204 (electronic book) |
|
0309219205 (electronic book) |
|
1283376385 |
|
9781283376389 |
|
0309219191 |
|
9780309219198 |
|
